Hunan Province "appliances to the countryside," the half-year results significantly – the countryside of Hunan appliances, household

Farmers: enjoy the “home appliances to the countryside” affordable

“Appliances to the countryside” to bring the rural consumer, narrowing gap between urban and rural market growth. In the first half of the benefit of central progressive implementation of agricultural policy and the “household appliances to the countryside,” “
Car
Motorcycle to the countryside “to carry out such activities, the rural market to maintain steady fast development. Cities across the province from January to June retail sales total of 135.208 billion yuan of social consumer goods, and below the county retail sales of social consumer goods in rural areas 93.293 billion yuan, respectively, 19.3% increase over last year and 18.7%, urban and rural growth rate difference from last year’s 6.2 percent down to 0.6 percentage points this year. “appliances to the countryside” policy since its implementation in our province, “home appliances to the countryside” has been showing more sales rapid growth, in June rose 32% in Central.

“Appliances to the countryside” products also contributed to upgrading the consumption structure of farmers, farmers are gradually changing the way of life. Currently, farmers can buy in our province, including
TV
Refrigerators (including freezers), mobile phones, washing machines, water heaters, air conditioners, computers, microwave ovens,
Cooker
Home appliances to the countryside in nine product categories, including refrigerators (including freezers) most farmers welcome, sales have more than 570,000 units, 63% of total sales. Followed by the washing machine (15%)
TV
Machine (14%), air-conditioning (7%). It is worth mentioning that the air conditioning at the start by the end of May this year, sales in the nine weeks in the second largest category, well received by farmers. Computers, water heaters, microwave ovens, induction of the potential consumer is gradually released. Appliances to the countryside to enjoy the material in Farmers further development of results, a more positive change in the relatively backward way of life.

Government: “Appliances countryside” work with impressive results

To do “home appliances to the countryside”, and our province carefully organize and arrange the implementation of supporting measures. December 24, 2008, the provincial government conducted a special executive meeting held research. Gan Lin, vice governor held a special meeting to listen to many reports, studies leading group set up to develop the overall program, arrangements for counterpart funds and working funds, departments with other relevant issues. National People’s Congress, Department of Commerce party secretary, Liu Jie, director of research in many rural areas of our province home appliances based on the work, submitted to the National People’s Congress about efforts to increase home appliances to the countryside the proposal, and was the General Office of the NPC Standing Committee are the focus of treatment recommendations. Department of Commerce and the Provincial Department of Finance have jointly established a leading group office appliances to the countryside in a timely manner to resolve problems in the process of joint industry and commerce, quality inspection and other related functions strictly guarantee the timely payment of financial subsidies to farmers to ensure the appliance under rural quality of the product.

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